Drunkenly dancing on tables or collapsing in the street used to be a source of acute embarrassment for young women the morning after the night before.
Today, they are more likely to boast about it - to the world, with pictures - on social networking sites.
More than 150,000 girls have signed up to Facebook's online forum "30 Reasons Girls Should Call It A Night", where they openly discuss the various states of inebriation - and undress - they have found themselves in.
Among those included in nearly 5,000 images which have been posted on the website is young blonde Jennifer Rentfrow, who was caught kneeling over a toilet after a night out.
Other images show friends Claire Munday and Zoe Bates sleeping on a dance floor, while Ashley Spellmeyer is shown sleeping in the bath.
Other young women can be seen being sick on themselves, falling into bushes, answering a call of nature in public or inadvertently exposing themselves.
These include having no idea where your friends are, slurring your words so badly no one can understand what you are saying, having make-up "smeared all over your face" and passing out.
A topic group on the website entitled "Funniest/Stupidest s*** you did while drunk" allows members to post details of their binge-drinking antics.
Katie O'Connor, from Manchester, wrote: "A few days ago on a birthday night out I was absolutely ratted - and upon entering an 80's club, offered to flash the DJ my left b*** if he'd play 'Never gonna give you up'."
Lindsay Gordon, a student at Canterbury Christ Church University, wrote: "Pole dancing on lamp posts is always a good laugh." A recent Government-commissioned study found one in five 15-year-olds now drinks the equivalent of almost a bottle of wine a week.
Figures from the Office for National Statistics last month revealed twice as many young women are dying from alcohol abuse as 15 years ago.
An increasing number of young people are now being diagnosed with life-threatening conditions such as cirrhosis of the liver.
Alcohol Concern yesterday warned the Facebook site was "symptomatic of the culture of acceptability around drunkenness".
Spokesman Frank Soodeen added:
"There are the obvious mishaps young people get into but this doesn't act as a disincentive because it provides excellent material for anecdotes. People are perfectly happy to post these sorts of pictures because they recognize that alcohol-related embarrassment will actually improve their social standing."- - - - - -
From 'The ladettes who glorify their shameful drunken antics on Facebook', an article by ANDREW LEVY appearing November 5, 2007 in the Daily Mail.
A Smart Girl's Guide To Sticky Situations: How To Tackle Tricky, Icky Problems And Tough Times