Tide's Response RE: Anti-Male Commercial

Thanks for sharing your reaction to our Tide commercial. I'm sorry you don't like it.

Consumer review groups gave this ad positive ratings before we released it for public audiences. Because of those previous study results, your reaction is a surprise to us. It's also very valuable. Your feedback can help guide us in choosing our future advertising, and I'm sharing it with the rest of our Marketing Team.

Thanks again.

Shawnna
Tide Team