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Make your character's wants and needs "life or death". Set their ambitions as high as you can
(appropriately, of course, to your story). Directly conflict the "life or death" ambitions of of
your main character with those of competing characters. Make what your characters want drive all
of their actions. The bigger, clearer, and more universal the ambitions the more you have to work
with in telling a compelling story. What your characters want, and what they're willing to do to
get it, is the at the heart and soul of your story--so do it up right!!
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